A career in sports sponsorship and marketing doesn’t take proving one’s love for the game. Instead, it takes dedication, persistence and hard work. There are tens of hundreds of thousands of people after the same opportunity – to become a sports marketer, so the competition is going to be fierce. But, in the end, like everything with work invested, it’s all worth it. So here are some tips on breaking into sports marketing as a career opportunity.
The Approach – Applying For The Position
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The main reason people want a career in sports sponsorship or marketing is because they simply love sports. But, a sports marketer is not the “greatest sports fan” who has all the jerseys and keeps up with all the stats. Showing off one’s knowledge of “everything” about a sport is definitely a plus, but a small plus. When it comes to “proving yourself,” one’s resume must contain his or her professional experience and experience in successful sales marketing. Approach sports marketing as a business career because that’s exactly what it is. In addition, one’s resume should talk about professional background and success. Professionalism is the key.
Opening Up Opportunities
It’s one thing to be able to attend all the home games, but be willing to spend leisure time leaving town or attending away games as well. Sports marketing requires a bit of traveling. So, make the time to keep a very flexible schedule and plan ahead. Attending all the meetings, events and group functions will reveal more opportunities. And, the more opportunities taken advantage of, the more likely, bigger better opportunities will spring up.
Learn From The Best and Be The Best
Gather as much information as possible not just about the sport but about the groups of people involved in the sports business. A good idea would be to attend the many local sports meetings dealing with the choice sport. Make time so that one can travel to other locations in order to attend meetings and most importantly, network. It’s all about the people you know. That will help land a marketing position in sports. Load up on information, statistics and data regarding the choice sport, but also network and be the “go to” sports marketer – be vital to the sports field.
Another good idea would be to take the time to attend job fairs. Sports Marketer, Melissa Marchionna, says that it was her attendance at a job fair that landed her the network opportunities that landed her the position as a professional sports marketer. Increase the chances for finding opportunities and increase the chance of landing the dream sports sponsorship marketing position.
Making That Resume Shine
Business employers want to see results. A sports marketer’s resume should display their rate of success when it comes to things like achieving Facebook likes, Twitter followers, and accomplishments in the field of sales marketing, etc. Also, a resume should also mention one’s abilities such as knowledge of specific computer software.
Go and Get That Position
Follow up on all applications – be aggressive. Be willing to work for the position. But, of course, don’t be overly aggressive. The state of mind to be in is tenacious and relentless yet respectful and polite. According to a study, people are more willing to “cooperate” regarding cold calls on Wednesday or Thursday before 4 to 5pm. So, following up during these specific days and times will increase the chances for interview and hire.